IELTS Essay Band 6.5: Power of Advertising

Advertisements have played a major role in influencing people’s choice of products irrespective of their needs. In this essay I would like to discuss my opinion . in made an easily accessible source. The Internet and its various search engines with numerous advertisements done by fall for this tactic and end up buying products which might not be of use to them. For instance, in a recent interview a renowned cricketer was seen drinking a particular beverage which led to a drastic increase in the sales of that beverage. Many such instances have been noted which have led to overwhelming sales of a particular product just because a famous celebrity was seen using it or advertising it. In addition, on televisions which has been one the oldest modes of advertising and is still quite popular and children. In the past, newspapers were used predominantly in the present number of platforms to showcase products they are not as popular anymore. Furthermore, many apps have mandatory ads cannot be skipped and thus people to watch them. This could also contribute to many . Subsequently, advertisements target insecurities and make out of them. Many times, the contents of these ads are quite racist and demeaning. For instance, fairness cream ads that portray a dark-skinned person turning fair . They promote racism and make people who are dark skinned feel inferior. Another exploited area includes products which focus on weight loss. They showcase that loss of excess fat is possible by drinking a particular tea or wearing a particular material. Many fall prey to them and get disheartened when they don’t work. As of late, many companies have been paying popular to review and advertise their products, especially their latest gadgets. At times their reliability can be questionable but most of the time they seem legit. However, even this can contribute to an increasing number of unwanted purchases especially among gadget freaks. In conclusion, even though advertising has its benefits, in my opinion . Many industries have thrived using advertisements to attract people buying their product even when not required.